If you have a business, it is possible that on more than one occasion you have considered using advertising, either through the Internet or using other means. Well, Google Ads is one of the alternatives for advertising that are more affordable for everyone and that allow all companies, regardless of their size, the possibility of advertising on the network.
Thus, in this article we want to talk to you about this Google platform and tell you what the advantages of Google Ads are and what their main disadvantages are. Well, like all means of communication, it also has some advantages to consider. We hope you find this article useful and that you can start advertising soon to launch your business to more and more people.
What is Google Ads?
Google Ads is the tool offered by Google to generate advertisements on the Internet. The advantage in this case is that this Google service allows you to obtain the maximum return on investment, as it reaches a greater number of people and also targets an audience that is really interested.
Fundamentally, it is very useful for large companies, but also for SMEs and freelancers. This is because a wide audience with common interests can be reached with a relatively low investment by normal advertising standards. In addition, the advertiser does not pay if the objectives of clicks and visits to their web page are not met.
How does Google Ads work?
In terms of how it works, it should be noted that the ads work in such a way that advertisers who pay Google are placed in the top search positions in the browser, so visibility improves significantly. This means that your customers can increase significantly and that you can grow faster than in other advertising media.
To configure all this, on the Adwords management web page you can decide what type of ad you want to place and it is possible to retrieve information from different parameters such as those that we will discuss in the next section.
What are the Google Ads ad formats?
We can find all kinds of ads that will help us achieve our goal, among which we can find text, video or display ads.
Google Ads I have several types of ads, they will offer us a different type of audience. We must find the ad that best suits us to achieve the desired objectives.
Next we will tell you what Google Ads are and how you can use them.
Text Link: This type of ad only contains words. It allows you to create and modify ads easily and quickly, as well as reach customers when they perform searches on Google that are usually in the first positions by explaining that they are ads.
Adaptable: The size, format and appearance of the ads adapt to the advertiser’s website and the available advertising spaces. Responsive ads display like native ads and help improve impact on publisher websites.
Image: These are static or interactive graphic advertisements such as GIF or Flash.
Video: These are stand-alone video ads or embedded in streaming video content on Google and YouTube partner websites.
App promotion: These types of ads allow an app to be downloaded, or send customers to an app store to engage or download content.
Product shopping: In this type of ads, users are shown a photo of the product, a title, the price, the name of the store, and information about the product.
Call: This type of advertising allows you to increase phone calls to a company through ads that include your phone number. Users can click on the ads and call the advertising company directly.
What are the main metrics of Google Ads?
If you are not an expert in this matter, it is likely that the first time you enter Google ad analytics you will not understand anything. For this reason, we want to dedicate a few lines to explaining what you can find there and what conclusions you can draw from each of the parameters. The first 3 metrics are the most used and which you have to know.
Impressions, this parameter is very easy to understand, it refers to the number of times that Google has shown your ad to users. Obviously, the higher the number of impressions, the more likely you will be able to meet your goals.
The CPC, also known as cost per click. It is usually the most used by the different online advertising platforms. This metric will indicate the price paid for each click a user makes on an ad, whether it is a text, banner or video link.
The prices per click can vary drastically depending, above all, on the competition that each keyword has. The greater the search, the greater the record.
Third, the CTR which is Click through Ratio. This is one of the most important parameters that is sometimes difficult to understand. In this case, the value corresponds to the number of clicks divided by the number of impressions. It is an interesting value because it will let us know the impact that a campaign has had.
That is, if the ad is attractive to the user. The higher the percentage, the better the profitability of the advertising campaign.
CPV or cost per view is the price for each view that a user views one of our ads, generally used with video ads.
CPL or cost per lead is a metric that is given to the cost of generating a subscription. Completing a form or filling out a record for a database.
CPM or cost per thousand impressions is the parameter that is use. When an ad is display, regardless of whether users click or not.
Finally, CPA what has been cost per action or acquisition? It is the metric that is used when online ads convert a sale or a goal achieve. Which can be downloading, making a call, etc.
