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Tools for Digital Marketing: How to Optimize Your Campaigns

by Alex Hales

As you probably know, digital marketing involves using various tools to help promote your business and grow your online audience. Social media, online advertising, email marketing, and search engine optimization are some of the popular digital marketing tactics today. But how do you choose which tools to use? And how do you implement these tools effectively in your digital marketing strategy? Here’s what you need to know about the different tools available to digital marketers, along with some tips on how to get started and the best ways to optimize your campaigns!


Google Analytics

One of the most effective tools for digital marketing is Google Analytics. The system not only provides you with information about site visitors and traffic but also allows you to generate real-time reports and analyze metrics. Utilizing Google Analytics can help you optimize your campaign and increase your site’s visibility. You can filter data in many ways, such as by date range or device type. 

A/B Testing: A/B testing compares two versions of a web page to find out which one performs better. It has become an important tool for digital marketers because it helps identify which pages get more views and which are ignored by potential customers.


Google Search Console

Your Google Analytics account, more than anything else, is one of the most valuable tools for digital marketing. It will help you track your KPIs (key performance indicators) and tell you what traffic sources are leading potential customers to your site. With that information in hand, it’s easier to pivot your digital marketing strategy and improve things like conversion rates.


Google AdWords

 The ultimate tool for digital marketing is Google AdWords, which can help drive conversions and traffic in your direction. Best of all, it’s flexible. With AdWords, you can use Google’s targeting and bidding tools to manage every aspect of your online marketing campaign, including text ads, videos and banner ads. You can also set daily budgets and use a number of tracking tools to see the success of your advertising efforts.


Facebook Advertising

Facebook ads are a tool for digital marketing that can help your business reach people who might not otherwise see it. Facebook’s ad manager is free, easy to use, and lets you set up campaigns within minutes. You just create a campaign, add an objective like Website Conversions or Lead Generation, select an audience from Facebook’s pre-set demographics (like Men in Australia) or upload your own custom demographic segmentation data like high-value customers that buy a certain product category. And 


Twitter Ads

Twitter is one of the most popular social media platforms, boasting an average daily active user count of nearly 288 million. Twitter is also a resourceful tool for marketing your business as you can design personalized ad campaigns and direct them towards your specific audience with the goal of targeting sales, conversions or other desired actions. While many factors should be considered when designing a successful Twitter ad campaign, it’s important to remember the following three tips in order to get started.



The most powerful content is always highly shareable, and that’s exactly what you can use this site for. Sharing other people’s material is easy to drive traffic back to your website. And it’s all so simple! Simply find a pin that inspires you or is relevant to your company and repin it on one of your boards. You’ll have tons of new followers in no time – even if the person who originally pinned the image doesn’t follow you back. Facebook: If Facebook posts are too old school for you, then don’t worry – they’re not going anywhere anytime soon. You can also use Best Chat Tools for Small Businesses for best support.


YouTube (Video Creation & Upload)

YouTube is the second largest search engine in the world. It is also the top video site, so if you don’t already have a YouTube account, it’s time to make one! Create your channel and start uploading original videos that provide valuable information to your audience. You can also use other social media platforms like Facebook, Twitter, Instagram and Snapchat in tandem with YouTube to take advantage of advertising options on each platform.



On a scale of 1-10, how much of your marketing budget is invested in social media? If it’s not 10, ask yourself why not. For most businesses, social media is the second most popular avenue after search engines to reach customers. It offers many benefits such as establishing an authentic voice and building trust with followers.


LinkedIn Posts and Advertising

To optimize your digital marketing, first choose a social media platform or two that are relevant and in demand. You can experiment with others later. It’s also important to have a concise and creative headline on each post that features an offer. When you’re done with your post, schedule it to go live at the best time for your target audience. If possible, link up with an influencer who has an audience similar to yours so you can share each other’s content, which will double its potential reach!



As you’re working on getting your message out into the world, keep in mind that there are tools for digital marketing available to help you manage your campaigns and get the most out of each one. Whether you need to track website analytics or plan social media marketing, there’s a tool out there ready and waiting. By using all the resources at your disposal, you’ll be able to optimize your campaign and better reach consumers.


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