Video marketing is a popular and widely available way to get your ads in front of millions of viewers.
Search engine optimization (SEO)-savvy Internet marketers have been harnessing the power of online video sharing sites and video publishing platforms for some time. This article discusses the new accessibility features now available with subtitles and audio dubbing on YouTube and how you can use them to your advantage.
With Google trying to improve search engine results
And launching beta video transcription, it’s important that you familiarize yourself with these features if you’re marketing online with video.
This new beta version is available for Google and YouTube videos. The video owner can also upload subtitles and active transcripts to YouTube manually.
While this new technological development is welcome, it is still in its infancy. Expected results largely depend on the clarity of speech in your video. Suffice it to say, you will get more traffic if you submit the dubbed version to Youtube to MP3 .
If you’re interested in Google’s transcription features,
sign in to your YouTube account and go to the My Videos page. Select the video to edit. From the Subtitles navigation menu, select Edit caption subtitles and download Google’s machine transcription to your computer. You can view the contents by opening the file with a text editor such as Notepad.
Now that Google has started transcribing audio, consider taking matters into your own hands and creating active transcriptions. These files are indexed by Google and can provide another opportunity to improve your message, keywords and web page URL.
In addition, you can download the transcript
of your YouTube video in as many languages as you like. You can easily achieve this by using Google Translate after transcribing the audio version. It also allows you to let Google index your content in multiple languages!
While transcribing video may seem like a tedious task, chances are you already have an audio transcription. If you need to create a transcription file, you can easily get an MP3 transcription for a reasonable price.
One thing to note is that not all audio transcription
Services will provide your output in the correct time code format for YouTube subtitles. You can edit the Google Machine transcription file or use a web service to add time codes to the video-audio transcription.
Either way, it’s time to take full advantage of YouTube’s captioning and accessibility features and start marketing with video transcriptions today!
According to marketing experts at Viral Manager, video clips represent the most effective type of viral marketing content. In addition to “microsites,” 45% of marketers reported “good results” when they used video as part of their marketing efforts. Only 39 percent of marketers reported the same results for online gaming and only 29 percent for email marketing. Comedy is the most effective marketing strategy because people are more likely to jump to a funny clip. That’s why making funny videos asking people random questions on the street is the best marketing material for any business or website.
Hardware and software requirements
Making your own video is easy. All you need is a personal video recorder. Digital is ideal, but a VHS recorder works well too. All you have to do is connect your VHS camcorder to your computer with a converter such as DVD Express, available at most electronics stores. In addition, you need video editing software. They can range in price from thirty dollars to hundreds of dollars. However, remember that you don’t need to make high-quality videos, so the average software under $100 will do just fine.
Ask random questions without drilling
This part might take a lot of courage, but it’s pretty easy. Stand on a busy street or where most people just walk and approach people for an interview. This is ideal if you have a friend who wants to hold the camera, otherwise you have to put it on a tripod.
The best way is to approach people and say, “Hi, I’m {insert name} and I’m interviewing people as part of a school research project to test people’s general knowledge. I was asked.” may have been used. Do you have simple little things?”
Most people are happy to help with research in the name of science, even if they don’t expect you to ask them such questions. The secret is to come up with the craziest and most ridiculous questions to get funny answers from people.
